How to brief a 3D artist so the first draft lands

Placeholder image: a product on a cocoa plinth under a warm spotlight

Most revision rounds are not about skill. They happen because the artist had to guess. A short, well-organised brief removes most of that guesswork and gets you to a usable first draft sooner.

Start with the purpose

Tell the artist who will see the image and what decision it needs to support. A render for a client sign-off meeting needs different priorities from one for a sales brochure or a planning application.

Send drawings, not just pictures

Plans, elevations and sections with dimensions are the foundation. Mood boards and reference photos help with atmosphere, but they cannot tell anyone how high a ceiling is or where a window sits.

Be specific about materials

Product codes, supplier links or photos of physical samples beat descriptions such as “warm oak”. If something is still undecided, say so, and the artist can show two options rather than guess one.

Choose the views together

Mark camera positions on a plan, or describe what each view must show. Two or three well-chosen views usually say more than six rushed ones, and with per-view pricing they cost less too.

Group your feedback

When the draft arrives, collect comments from everyone involved and send them as a single list. It keeps revisions focused and avoids contradictory changes.

Try it on one view

Not sure your brief is complete? Our free test render is one watermarked view of your own project, delivered within 48 hours. It is a low-risk way to see how your brief translates into an image.

Let’s see your space before it is built.

Tell us about your next project and we will recommend per-view pricing or a retainer, whichever suits it best.

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